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Gaviña

Iced Teas

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Gaviña

Iced Teas

Marketing collateral for new product launch

Global coffee maker Gaviña launched a line of specialty iced teas. While the company is famous for their coffee, the new iced teas, in black, green, and herbal tea blends, grown in tea gardens across the globe, represented an alternative for the family enterprise.

I created a campaign that used a customized photo shoot. And for real inspiration, I focused on the Gaviña family history and traditions for the logo, brochures and tea equipment labels.

Project

Brand Identity
Launch campaign for line of Iced Teas
Logo identity
Packaging Design
Marketing Collaterals


Deliverables

Package Design
Marketing Collaterals


LR___P

“There is no such thing as a boring project. There are only boring executions.” –Irene Etzkorn

Luis Rivera

1121 N La Cienega Blvd
West Hollywood, CA 90069
tel: 347-831-3764 / contact@luisriveraportfolio.com

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