OTTEZA CLEAN BEAUTY LINE

Sometimes more is less.

After working closely with Sarah Pimentel—continuing a creative partnership that spans more than two decades—we wanted to develop the next chapter of her pioneering beauty journey.

Building a brand isn’t just about creating a logo or choosing colors—it’s about crafting an experience that has meaning. It combines strategy, visuals, voice, and experience to shape how people emotionally connect with a business.

That was our approach with Otteza, the clean beauty line founded by Sarah. Her belief that “Simplicity is complexity resolved” guides everything she creates. Otteza is built on a minimalist philosophy: to let the skin breathe, using only the most effective and essential ingredients. No fillers. No excess. Just pure, high-performing formulations that do what they promise.

From brand development and packaging design to social media storytelling, every element reflects Otteza’s calm confidence and refined simplicity.

Because true beauty, like great branding, isn’t about having more—it’s about having what matters most.

Here are a few of the design elements created for Otteza.