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PAUL MITCHELL

CURLS Campaign

Case___

PAUL MITCHELL

CURLS Campaign

New product launch ad campaign

“Curly hair needs special treatment,” customers shouted, and Paul Mitchell listened! This was the statement behind “curls,” a line of new products to help people embrace their natural curls. PM used a variety of real women and men to feature in "The Truth About Curls” advertising campaign, including a dancer, Paul Mitchell-sponsored athletes and even students from Paul Mitchell schools.

In collaboration with the design director and the marketing team, I helped develop the package design for the new line. I contributed to most of the marketing collateral, posters, package design, banners, booklets, advertisements and signage for events.

Project

Publications
Editorial Design
Print


Deliverables

Renderings
Packaging
Print Collaterals
Campaign Identity



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“Focusing doesn’t limit you. It could take you from local to global if you do it right.” -Stephanie Holland

Luis Rivera

1121 N La Cienega Blvd
West Hollywood, CA 90069
tel: 347-831-3764 / contact@luisriveraportfolio.com

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