E-commerce is one of the most competitive and lucrative industries on the Internet.
The team behind scoresports were looking for a website that would deliver an exceptional experience to their customers on every page. While their brand identity has been established, they were looking to push the envelope with bold typography and a modern look, with silo images and solid backgrounds in primary colors.
While the products they were aiming to sell varied, they were clear their primary demographic was young adults 18 to 28. These are five key steps to designing any ecommerce website.
The company wanted their audience to find products easily, with easy-to-use navigation menus, intuitive search functionality, clear labeling, and product highlights, to make it easy to buy multiple items and proceed to a secure checkout.
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