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LEMONAID HEALTH ONLINE PHARMACY

Brand Development

Case___

LEMONAID HEALTH

Brand Development

The best brands understand that to reach and resonate, they must show they care.

Lemonaid Health C.E.O. / Co-Founder Paul Johnson said, “Let’s treat people better,” then set out to transform the way people experience healthcare by making it simple, human, and on demand.

In a world of endless digital transactions, they deliver thoughtful virtual care that enables people to take control of their physical and mental health. No waiting on hold for hours. No navigating healthcare websites. No pain points. Every touchpoint is designed to leave patients saying, “Wow.” That’s what real care looks like.

Partnering with Lemonaid’s creative services team, we developed social content across Instagram, LinkedIn, and Facebook, along with a full suite of paid ads that reflected the brand’s approach of easy and fluid interactions. The work helped tie together Lemonaid’s design, voice, and mission into one seamless experience.

That’s what a caring brand design looks like.

Project

Creative Direction for Lemonaid Health. The existing Brand Guide was provided.


Deliverables

Creative Direction

Strategy

Style Guide

Brand Creation

Narrative

Digital Design

Motion Design

Social Media

Verbal Identity

Package Design

Advertisement creation

Paid social


LR___P

""Design is thinking made visual". -Saul Bass

Luis Rivera

8687 Melrose Avenue
West Hollywood, CA 90069
tel: 347-831-3764 / contact@luisriveraportfolio.com

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