The best brands understand that to reach and resonate, they must show they care.
Lemonaid Health C.E.O. / Co-Founder Paul Johnson said, “Let’s treat people better,” then set out to transform the way people experience healthcare by making it simple, human, and on demand.
In a world of endless digital transactions, they deliver thoughtful virtual care that enables people to take control of their physical and mental health. No waiting on hold for hours. No navigating healthcare websites. No pain points. Every touchpoint is designed to leave patients saying, “Wow.” That’s what real care looks like.
Partnering with Lemonaid’s creative services team, we developed social content across Instagram, LinkedIn, and Facebook, along with a full suite of paid ads that reflected the brand’s approach of easy and fluid interactions. The work helped tie together Lemonaid’s design, voice, and mission into one seamless experience.
That’s what a caring brand design looks like.
Creative Direction for Lemonaid Health. The existing Brand Guide was provided.
Creative Direction
Strategy
Style Guide
Brand Creation
Narrative
Digital Design
Motion Design
Social Media
Verbal Identity
Package Design
Advertisement creation
Paid social
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