ROUGH LINEN Lookbook

Every piece of marketing created for Rough Linen was shaped by founder Trisha Rose’s guiding motto:

“We believe in goodness you can feel, and luxury you can live with every day. We do what we do for the love of linen. We champion mastery of materials and process, and take pride in what we create.”

The result — linen wares thoughtfully created to be small domestic luxuries that can be used in everyday life. Every stitch fulfills a universal desire for the basics in life — simplicity, quality, and comfort. Starting with the ethical practices employed in the crafting process to experiencing that unmistakable freshness of linen against the skin, Rough Linen creates pieces that feel good in every way.

For them, linen is not just practical — it’s emotional and deeply personal. (And yes, they believe linen has almost magical properties). Their timeless designs reflect the commitment to useful, beautiful pieces made to be lived with and loved, day in and day out. They seek connection, both to the past and to their community of artisans and customers around the world.

Emphasizing ethical practices and running the business with integrity means you can enjoy your linens wholeheartedly and without reservation.

We weaved this ethos into every touchpoint: emails, postcards, thank-you cards, e-catalogs, and breathtaking photography captured entirely in natural light.